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Speed up your shopping experience for sales and events. Register to be our member today and stay updated with our latest product launches and promotions! To start enjoying member benefits, simply sign up via the Perkd app and install Novela’s card or visit any of our stores and we'll help you to activate your membership.
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IN THE BEGINNING
BIOEFFECT was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to bioengineer a plant-based human replica of EGF (Epidermal Growth Factor) in barley plants. EGF is one of the most important growth factors for skin as it helps to boost the production of collagen and elastin to maintain healthy, dense and youthful skin.
Discover what the BIOEFFECT range can do for your skin today.
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FILORGA puts innovation at the brand’s core and relies upon a scientific committee comprising recognised experts from the complementary areas of biology, pharmacy, dermatology, aesthetic medicine and cosmetology to develop new cosmetics products that re-establish the boundaries of effectiveness. Revitalise your skin with FILORGA today.
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Shopping For Beauty Products Online In Singapore Is Easy With Novela
Novela is Singapore’s first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances and makeup.
Novela’s logo is a black quill pen, which is symbolic of a woman’s beauty, elegance and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.
We offer free shipping for orders over SGD100
Take your pick from our specially curated range of skincare products for the face (cleansers, toners, moisturisers, serums, essence, masks etc), eyes, body (firming, moisturising etc) and hair (shampoo, conditioner, treatments etc). Novela offers a wide range of luxury skincare brands at affordable prices, including SK-II, Estée Lauder, La Mer, Kiehl’s, shu uemura and more.
When it comes to makeup, going simple is best – we have all you need to create a fuss-free everyday look. Check out our makeup products including foundation, primers, cushion foundation, lipsticks, mascara and more!
Discover your perfect scent with Novela and browse our range of perfumes! With more than 150 products to choose from, you’ll surely be spoilt for choice.
Stay fresh with our range of oral beauty products! We offer toothpaste, mouthwash and toothbrushes, including non-toxic varieties that are suitable for children’s use.
Tools & Accessories
Complete your beauty regime with our tools & accessories! We offer beauty blenders, eyeshadow brushes and foundation brushes for easier makeup application, hairbrushes for pain-free hairstyling and detangling and more!