JOIN OUR FREE MEMBERSHIP, ENJOY EXCLUSIVE BENEFITS

Speed up your shopping experience for sales and events. Register to be our member today and stay updated with our latest product launches and promotions! To start enjoying member benefits, simply sign up via the Perkd app and install Novela’s card or visit any of our stores and we'll help you to activate your membership.

JOIN NOW >

PINKTOP Online Warranty Registration

Got your PINKTOP product recently? Don’t forget to register
your warranty online now!

This link directs you to PINKTOP E-warranty Registration.

*T&Cs apply.

Blog posts

How to Make Your Makeup Last All Day

2 days ago

We've all had those moments when you pass by a mirror and, to your utter horror, see that your ma...

Get Your Skin Glowing For CNY 2023

9 days ago

Staying up late on the eve of Chinese New Year is said to bring longevity to one’s parents. It is...

The Importance Of Oral Hygiene For Overall Beauty

10 days ago

The importance of oral hygiene is often overlooked when people think about overall beauty. While ...

Shopping For Beauty Products Online In Singapore Is Easy With Novela

Novela is Singapore’s first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances and makeup.

Novela’s logo is a black quill pen, which is symbolic of a woman’s beauty, elegance and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.

We offer free shipping for orders over SGD100

Our Products

Skincare

Take your pick from our specially curated range of skincare products for the face (cleansers, toners, moisturisers, serums, essence, masks etc), eyes, body (firming, moisturising etc) and hair (shampoo, conditioner, treatments etc). Novela offers a wide range of luxury skincare brands at affordable prices, including SK-II, Estée Lauder, La Mer, Kiehl’s, shu uemura and more.

Makeup

When it comes to makeup, going simple is best – we have all you need to create a fuss-free everyday look. Check out our makeup products including foundation, primers, cushion foundation, lipsticks, mascara and more!

Perfumes

Discover your perfect scent with Novela and browse our range of perfumes! With more than 150 products to choose from, you’ll surely be spoilt for choice.

Oral Beauty

Stay fresh with our range of oral beauty products! We offer toothpaste, mouthwash and toothbrushes, including non-toxic varieties that are suitable for children’s use.

Tools & Accessories

Complete your beauty regime with our tools & accessories! We offer beauty blenders, eyeshadow brushes and foundation brushes for easier makeup application, hairbrushes for pain-free hairstyling and detangling and more!