Shopping For Beauty Products Online In Singapore Is Easy With Novela

Novela is Singapore's home grown multi-brand beauty retail chain store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances and makeup.

Novela’s logo is a black quill pen, which is symbolic of a woman’s beauty, elegance and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.

Our Products


Take your pick from our specially curated range of skincare products for the face (cleansers, toners, moisturisers, serums, essence, masks etc), eyes, body (firming, moisturising etc) and hair (shampoo, conditioner, treatments etc). Novela offers a wide range of luxury skincare brands at affordable prices, including SK-II, Estée Lauder, La Mer, Kiehl’s, shu uemura and more.


When it comes to makeup, going simple is best – we have all you need to create a fuss-free everyday look. Check out our makeup products including foundation, primers, cushion foundation, lipsticks, mascara and more!


Discover your perfect scent with Novela and browse our range of perfumes! With more than 150 products to choose from, you’ll surely be spoilt for choice.

Oral Beauty

Stay fresh with our range of oral beauty products! We offer toothpaste, mouthwash and toothbrushes, including non-toxic varieties that are suitable for children’s use.

Tools & Accessories

Complete your beauty regime with our tools & accessories! We offer beauty blenders, eyeshadow brushes and foundation brushes for easier makeup application, hairbrushes for pain-free hairstyling and detangling and more!

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