Our Store

NOVELA is Singapore’s first international multi-brand beauty retail store. We believe that the essence of one’s beauty which exists within can be exuded on the outside with the proper regime, enhancing one’s natural elegance. By curating the best of skincare and makeup ranges, and offering the best prices we can, we simplify and elevate our customer’s shopping experience, allowing them to handpick the best for them, from the best by us.

NOVELA Outlets

SingPost Centre: 10 Eunos Rd 8, #02-101/102, Singapore 408600 +65 6741 0615

IMM: 2 Jurong East Street 21, #02 - 41, Singapore 609601 +65 6564 3173

YUEHWA: Yue Hwa Building, 70 Eu Tong Sen Street, Singapore 059805 +65 6970 0273

Velocity@ Novena Square: 238 Thomson Road, #01-36/37 Singapore 307683 +65 6550 2316

Waterway Point: 83 Punggol Central, #01-50 Singapore 828761 +65 6518 4303

Bugis Plus: 201 Victoria Street #02-62/63, Singapore 188067 +65 6518 4326

Opening Hours for all stores:

Monday - Sunday: 11am - 10pm

*Yue Hwa only:

Monday - Friday, Sunday: 11am - 9pm
Saturday: 11am - 10pm

Opening Hours for all stores (during major events):

Thursday - Sunday: 10am - 10pm
No change to opening hours for Yue Hwa store during events.