Best Selling Face Serums to Add to Your Skincare Routine

Applying serum is the one step in our regular skin care regimen we dare not omit. The best face serums deliver a highly concentrated, potent dose of active ingredients to the skin and target a range of skin concerns in one go.
It's not always easy finding the best face serum, you've got to track down a formula (whether that's oily, dry or combination skin), whilst also making sure it fits your budget...
Chances are, you've already tried a LOT in your quest for perfect skin. Whatever your skin issues, here are our best-selling face serums to add to your skincare routine.
SkinCeuticals Hyaluronic Acid Intensifier Serum
A multi-functional corrective serum to help amplify skin's hyaluronic acid levels. This unique formulation contains a high concentration of pure hyaluronic acid, proxylane™, and botanical extracts of licorice root and purple rice to support skin’s hyaluronic acid levels and deliver surface hydration, helping improve the visible appearance of firmness, smoothness, and facial plumpness.
Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum
There's a reason this is such a cult classic. This deep and fast-penetrating face serum, now with Chronolux™ Power Signal Technology, reduces the look of multiple signs of ageing caused by the environmental assaults of modern life. Skin looks smoother and less lined, younger, more radiant and even-toned.
Drunk Elephant T.L.C. Framboos™ Glycolic Skincare Night Serum
This serum is packed with AHA and BHAs, to help promote skin's cell turnover - which basically means it'll improve any texture issues like fine lines, blackheads or enlarged pores. It also helps boost collagen and elastin, to leave the skin looking plumped, glowy and youthful.
Along with all of that, it's free from potential irritants such as essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS.
Clarins Double Serum
(Available in-store only)
A brand bestseller, you'll have no doubt heard of Clarins' Double Serum – and we're pleased to report that it lives up to the hyper. It's formulated with 21 plant extracts, all of which work hard to stimulate skin and leave it smoother, softer and appearing more youthful. Plus, the clever bottle has a push button to dispense the perfect dose for every application.
Lancôme Advanced Genifique Youth Activating Concentrate Serum
This face serum's new formula is enriched with a new complex of seven prebiotics and probiotic fractions selected and transformed to deliver essential nutrients to the skin and its microbiome. Génifique helps strengthen your skin’s fundamental youthful functions: defence and recovery.