About Novela International

Novela is a visionary beauty-retail concept founded in Singapore, 2013. The NOVELA logo is a quill pen in black which the feather symbolizes the beauty and elegance of women while the pen is a sign of knowledge that is attained within her.  

Novela’s mission is to appreciate and realize the essence of beauty in our valued customers. We believe in providing the finest and most relevant emerging beauty products and services with a team of driven, passionate and enlightened employees.

Novela aims to be the largest multi-brand beauty house in Singapore as we are always improving and keeping up with the latest trends to provide an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, fragrance, makeup, body and hair care.

In this digital age, there is a growing number of people accessing the internet with the ease of smartphones and tablets. Novela is planning to tap into the development of mobile applications where consumers can shop efficiently and effectively with us. Our aim is to provide the most seamless experience for our customers as we believe in keeping our customers satisfied with a flawless transaction.

Today, Novela maintains its market presence of four stores across Singapore and is opening our fifth store in May and has plans on expanding across the globe. We have also evolved and thrived into the digital world through the use of omnichannel strategy to enhance and ease our customer’s shopping experience, providing digital member privileges, e-commerce website and WeChat commerce.

We will continue capturing the hearts of beauty shoppers as we provide multi-brand luxury products and personalized experiences that are tailored for our customers. Our one-stop specialty beauty house is ready to serve and inspire you to express your individual beauty.